Visual identity & logo design - V.L. Consulting poslovno savjetovanje i edukacije.
V.L. Consulting is a small business for bsuiness consulting and education founded by Nataša Lipej, Master of laws. In addition to business consulting services when setting up a business or company and buying real estate, V.L Consulting also deals with group or individual education for people who want to start their own business but do not have enough knowledge about running it and the first steps before opening.
The goal of the visual identity for V.L. Consulting was to convey a sense of reliability, responsibility and trust. The logo is modern, minimalist, but at the same time has a solid form that instills security.
The colors are elegant, gold and black or white depending on the background on which the logo is applied.
The typography is an elegant, easy-to-read serif font that uses empty space to give an additional sense of the luxury of the services it represents.
Accompanying marketing materials created for V.L. Consulting are the design of business cards, banners for social networks and a mini social media kit. The design of all materials follows the elegance and modern, business style of the logo, creating a unique visual identity.
Client: V.L. Consulting
Design: Ana Šparavec, Strode Design Studios
Year: 2022.